Saturday, May 17, 2008

How to fake PageRank and how to detect if PR is fake

Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion.

How to fake the PageRank of a website

The PageRank of a web page can be faked with a combination of a 301 redirect and cloaking. It works like this:

  • When a search engine spiders visits a web page URL, the server redirects the spider to a web page with high PageRank.
  • Google assigns the high PageRank to the page with the redirection because it thinks that the pages are identical.
  • When a human web surfer visits the web page URL, the server does not redirect the surfer. That means that the web surfer sees the web page of the faker and the Google toolbar displays the PageRank of the redirected URL.

To web surfers, it looks as if the web page has a very high PageRank although it hasn’t. Note that this method doesn’t increase the rankings of the page in any way. It just influences the PageRank display in Google’s toolbar.

Google doesn’t like cloaking at all so you risk the rankings of your website if you use the method above.

How to check if a website has a faked PageRank

If you think that a web page might have a faked PageRank then you can do the following simple check:

  • Search Google for “info:domain.com” (without the quotation marks, replace domain.com with the domain that you want to check).
  • If there are no results or if the returned URLs don’t match the original URL then it’s likely that the PageRank has been faked. If Google returns only one URL for the query and if the URL is the same as the checked URL then the PageRank is okay.

How to Fake a Google Page Rank 10 . . . or any PR you want

So you want to get into link exchanging, but no one wants to trade with you because your page rank sucks.

Guess you need to spoof a reasonable Google PR like a 5, 6 or 7.

Well the good folks at SEOdarkteam (among others) demonstrate how you can spoof or fake a PR 10 or any Page rank you want.

Here’s how you Spoof a Google Page Rank:

1. Buy a domain.
2. 301 Redirect the domain either in you .htaccess, PHP header (anything server side) to a page with the desired page rank. It’s better to redirect to something relevant. For example, if you are doing a mortgage site, redirect to a mortgage site.
for php the code is:

header(”HTTP/1.1 301 Moved Permanently”);
header(”location:http://www.seoblackhat.com”);
exit;
?>

3. Link to the page with the redirect from another of your sites that gets regularly spidered by Google. Since you use the Alexa Toolbar, you should have several sites that are spidered daily by google.

4. Wait for google update. Google Updates happen about every three months. The last update occured the week of July 15th, 2005.

5. Now you use cloaking software that says:

if(ip is in list) (list of google IPs){
header(”HTTP/1.1 301 Moved Permanently”);
header(”location:http://www.seoblackhat.com”);
exit;}
else
{
header(’Content-Type: text/html; charset=ISO-8859-1′);
//Show your site
};
?>

The main drawback is that your site will not actually be indexed by Google as long as you are redirecting the Googlebots to your competitors site, so it’s really only good for link selling / trading.

BTW, don’t claim to have a certain PR when you are selling - that’s fraud.

This further illustrates how useless Page Rank has become in measuring a sites importance.

Google Algorithm

Hello friends…Sorry for not getting updated for last few months। Here I am with some more information on google algorithm. As we all are experiencing that google dance has been started which is good as well bad for some webmasters. Google is going to change its algorithm and friend it is going to change all the present status of your site like page rank, backlinks. This time google robots are more strict and cleaning out all the junks from there database.

Social book marking, directory, forums and others from where we used get backlinks now google do not count that and it has given nofollow command that mean your links will not be counted by google robot। There are many things will happen in these days. So just wait and watch.

I will come up with more detailed information on google algorithm and its dance as I get more info about the same.

Importance of Alt Attribute

To get ranked in search engine you need to get the most of every page element. Numbers of elements are responsible for getting higher ranking one of them is ALT attribute, which is mistakenly known as Alt tag, when there is no such tag in HTML, it is an Alt attribute.

Alt attribute is used to specify a textual replacement for non-textual elements typically images, to be displayed or used in place of the image.

Many times images files are heavy and take time to get uploaded just imagine what the page looks like or sounds like when images are not shown to the user. Numbers of images are used to make site look good and attractive but site owner forget that search engine robot fails to read image files.

Write Alt text for each image that’s best works as replacement. Alt text gets displayed before the image is loaded even if it is loaded all because it’s used specifically to describe images.

Alt attribute increases sites usability level in search engine if one knows clearly where to put them, when to use them and why to use them.

Well friends calling Alt attribute as “Alt Tag” has become so common which is not right, I hope that this post will help at least some of the people to know about Alt attribute and its importance.

Importance of Alt Attribute

Search engine marketing is very competitive and webmaster tries to do all to get ranked in search engine. To get ranked in search engine is extremely competitive.

Spamming is growing popularity in net arena. Spamming means unethical tricks or manipulation of search engine guidelines to achieve a better ranking in search engines and there are several spam methods to get top ranking in search engine results.

All major search engine such as google, yahoo, msn consider website as sapm if the following methods are used

Hidden Text: Text which is not visible in web page. Hidden texts mean use of same color for background and texts. Search Engine considered it as spam.

Keywords Spamming: Keywords placing is an important factor. A keyword that is repeated too often is called keyword stuffing and it is considered to be an unethical search engine technique.

Doorway Pages: Doorway pages that redirect visitors to some other website or some form of cloaking. They are also known as gateway pages, jump pages, landing pages, bridge pages and by many other names.

Cloaking: Clocking is one of the black hats for spamming search engine. In clocking the user page content and the search engine spider content differs. The websites that uses cloaking method is considered as spam although the content is good.

Mirror Domain: Mirror domain means different websites with same content. It is the most popular spam techniques.

Link farm: Link farm is a spamming method in which a network of pages on one or more web sites that all are hyper linked to every other in a group to improve the search engine ranking of those pages and sites.

All this techniques may give you an artificial boost in the search engine ranking. There are also numerical unethical techniques which search engine consider as spam.

Exploiting the Search Engine

Search engine marketing is very competitive and webmaster tries to do all to get ranked in search engine. To get ranked in search engine is extremely competitive.

Spamming is growing popularity in net arena. Spamming means unethical tricks or manipulation of search engine guidelines to achieve a better ranking in search engines and there are several spam methods to get top ranking in search engine results.

All major search engine such as google, yahoo, msn consider website as sapm if the following methods are used

Hidden Text: Text which is not visible in web page. Hidden texts mean use of same color for background and texts. Search Engine considered it as spam.

Keywords Spamming: Keywords placing is an important factor. A keyword that is repeated too often is called keyword stuffing and it is considered to be an unethical search engine technique.

Doorway Pages: Doorway pages that redirect visitors to some other website or some form of cloaking. They are also known as gateway pages, jump pages, landing pages, bridge pages and by many other names.

Cloaking: Clocking is one of the black hats for spamming search engine. In clocking the user page content and the search engine spider content differs. The websites that uses cloaking method is considered as spam although the content is good.

Mirror Domain: Mirror domain means different websites with same content. It is the most popular spam techniques.

Link farm: Link farm is a spamming method in which a network of pages on one or more web sites that all are hyper linked to every other in a group to improve the search engine ranking of those pages and sites.

All this techniques may give you an artificial boost in the search engine ranking. There are also numerical unethical techniques which search engine consider as spam.

Title Tag in Search Engines

Title tag occurs in the header of a web page. Search engine gives important to title tag especially google gives a lot of importance to title tag content. Title tag is like an index page of a particular web page and it help search engine to rank a site.

Placing relevant keyphrases in the title tag allows getting good search engine ranking. As each page content of your web page is unique so as your title tag. Not only title tag should be unique but also it should be presentable.

Some of them use company name or name of website in the title tag which direct or indirect affects ranking. Generally it’s always best to place to the end of your title tag or never appear unless you actually expect searches involving your company name to derive high traffic.

Using the highly searched and relevant keyphrases will increase the chances that the search engine will find the page and your site will rank higher। If the page content and title tag are not related this will decrease your ranking not only that but when visitors see the title tag and content did not match they may leave your site and never comes back.

If you aim to achieve high rankings in search engine do not ignore title tag.